Marketing Automation Bundle

by Willow

What this plugin does

All-in-one marketing stack for campaigns, analytics, and lead generation. Combines Mailchimp for email marketing, HubSpot Marketing Hub for automation, Google Analytics for insights, and Meta Ads for social advertising. Automate campaigns, track conversions, and optimize ROI.

Overview

Included Skills

Lead Scoring

Implements a lead scoring model that evaluates prospects based on demographic fit, firmographic data, behavioral engagement, and intent signals. Assigns numerical scores to prioritize sales outreach and route leads to the right team. Continuously refines scores based on conversion outcomes.

Campaign Automation

Creates multi-channel marketing campaigns with automated workflows. Designs email sequences, social media schedules, and ad targeting rules. Tracks campaign performance across channels and optimizes based on engagement metrics and conversion data.

A/B Testing

Helps design statistically rigorous A/B tests for marketing campaigns, landing pages, and product features. Calculates required sample sizes, defines success metrics, sets up test variants, and analyzes results with confidence intervals. Prevents common testing mistakes like peeking and underpowered tests.

Marketing Reporting

Creates marketing performance reports by aggregating data from email, social, ads, and web analytics channels. Calculates ROI by channel, tracks campaign attribution, and identifies top-performing content. Generates executive summaries with actionable insights.

Marketplace Preview

plugins/marketing-automation-bundle

skills

lead-scoring

SKILL.md

campaign-automation

SKILL.md

a/b-testing

SKILL.md

marketing-reporting

SKILL.md

.mcp.json

Use with Willow

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